I have really been trying to learn how to leverage Twitter  for recruiting purposes as wel. I also know the impact that micro-blogging can have on your personal brand.

I have multiple Twitter accounts:

My 1st one was set up to just mess around with and learn the in's and out's of Twitter
2^nd one was more for personal branding and professional use which is @THEMichaelCain
3^rd is for a small community of folks a couple hundred miles away that I like to stay connected with.

 Using multiple Twitter accounts help me "feel" like I am not going to have my personal and professional worlds collide. This is important to me because I work in a very conservative industry and yet my friends aren’t all conservative. 

As I put my Twitter Strategy “Twittegy” together I began to see some connections between Twitter and the Old Skool CB radio ....The mind works in mysterious ways.

I was a raised with the 70’s & 80’s having an influence on me……and in the 70's and 80's the CB radio was "HAWT" and my grandparents had CB's and CB handles (Grandma was known as “Copy Cat” and Grandpa was “Blue-eyed Gypsy”) Grandpa lived in Columbus Ohio but commuted to Indianapolis weekly for work…for 20+ years!…so he was always traveling like a Gypsy. Grandma got her name…..well…who knows. They were pretty trendy for their age though! They used to take me to the CB Jamboree’s on weekends and wore name tags with their CB “Handles” so if you ran into "CB friends" they could put faces with Handles if they were all at the Jamboree’s.

It was like this underground club (Not like a RAVE club or anything, more like a country bar)…which reminds me of Twitter right now…not everyone uses it, but has at least heard of Twitter. I’ve had conversations with @HiimAllan on Twitter and really only know he lives somewhere around me. I’ve had conversations with @StaceyH007  about THE Ohio State University  and Ohio University, yet never met either of them in person.

So here are 5 reasons that Twitter is the new CB Radio (in my warped mind)

Twitter:                           Is like                          CB Radio:

1.    Smartphone                                                               CB Radio

2.    @THEMichaelCain                                                    Your Handle “Copy Cat”

3.    Social Media Conferences                                      Jamboree’s

4.    Retweet (RT)                                                              10-4 - Good Buddy

5.    Hashtag (#)                                                                 Smokey at mile marker 6

RT’s are a way of sharing info and saying – “I like this or you may like it”.

Hashtags help share info as well, but help you connect with topics you find relevant....kind of like if I were traveling on 71 north (Likely, headed to an OSU game) I would love it if someone would shout at me on the CB and say – “Dude, slow down there is a cop at mile marker 6”. Or in Tweet terms #COPon71Nmile6.

 
Am I crazy or do you have some other examples now that I explain it?